Will a Closing Gift Make You More Memorable?

Those in support of closing gifts for buyers and sellers often argue that the main reason to hand out these gifts is to make them more memorable to clients and keep their brand top of mind. This is an excellent point because a large number of people say that while they liked working with their realtor, they used someone else next time – because they couldn’t remember the realtor’s name! Keeping that in mind, giving a gift to the buyer or seller will surely help them to remember your name – especially if it is branded.

Of course, not everybody thinks this way and those who do not believe in closing gifts have argued that unless the gift is something truly spectacular – aka expensive – then clients won’t remember it 10 years down the line when it is time to move house again! At 360 Business Growth, we do not agree with that at all! Some of our best-sellers are branded Cutco knives and kitchen products. This is an item that will be used for many years to come, likely multiple times per day. That means your buyer or seller is handling your gift multiple times per day and seeing your name each time! That is going to keep you top of mind, even if some kitchen knives are not the most exciting closing gifts you could choose!

It’s Not a Gift, It’s a Marketing Ploy

Those who feel closing gifts are not necessary often dismiss them as being not true gifts because the item is branded and is there for a marketing ploy. Many believe that buyers and sellers will not keep a branded gift. However, if the item is useful and of high quality, they probably will and who says closing gifts cannot pull double duty as a gift and a marketing tool? Isn’t that the whole point of them? If you are wary of coming across as too promotional, it can be a good idea to pair branded items with consumables. There is a big difference in extravagant branding and subtle, tasteful branding. For example, you could offer a branded pizza cutter paired with a gift card to a local pizza place or a personalized corkscrew with a bottle of wine!

What is a Closing Gift?

First, let’s start by discussing what a closing gift is. Many realtors choose to gift a gift to their buyers after the purchase closes as a thank you for choosing them to handle the sale. However, they serve a dual purpose! Aside from just saying thank you, real estate closing gifts are also a great way to keep the realtor’s name on the buyer mind for future use since closing gifts will often be branded items with the real estate agents name and contact information.

3 Reasons to Give a Real Estate Closing Gift

1 – To Show Appreciation

First and foremost, real estate closing gifts are handed out as a show of appreciation. Customers want to feel special, and showing that you are appreciative of their business is an excellent touch. There is a good chance you made a nice chunk of commission from this property sale, so it is nice to offer a token gift as a thank you for that. In such a competitive industry, they could have gone with a hundred other realtors, but they choose you!

2 – To Stay Top of Mind

When you choose a branded real estate closing gift you are also helping to keep yourself top of mind with that client. Chose a long-lasting gift like kitchen knives or a cutting board that will get used on a daily basis for years to come. Every time it is used they are going to see your name or logo and when it comes time to buy or sell another property your name is going to be the one that comes to mind!

3 – To Gain Referrals

Another great benefit of giving a branded real estate closing gift is that it will help you to get referrals. Others visiting your client’s home will see the item complete with branding and they will think of you when they need a realtor. Even if the item is not kept in view, having a branded item in the kitchen makes it easy for customers to grab your contact information should the topic of choosing a realtor arise!